The Wrong Kind of Expert

Why Smart Investors Ignore Financial Advice and Think Like Business Owners

Most investment advice comes from people who've never successfully invested their own money.

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The Wrong Kind of Expert book cover by Ian Richards - A guide to stock investing for business owners

About the Book

Financial advisers, finance professors, accountants, and bank managers all have strong opinions about how you should invest in stocks. There's just one problem: most of them have never successfully invested their own money in individual stocks.

After selling my accounting software business in 2013, I became a full-time investor by necessity. I immersed myself in studying the methods of the world's greatest investors—Warren Buffett, Charlie Munger, Peter Lynch, and others who had actually built fortunes through stock investing. I combined their wisdom with my own business experience to develop a practical approach that made sense in the real world.

The result? Average annual returns of over 35% since 2013.

What You'll Discover:

  • Why conventional wisdom about diversification and index funds often leads to mediocre returns
  • How to evaluate stocks the way successful business owners evaluate businesses
  • The lessons from history's most successful investors, and how to apply them today
  • Why most professional investors underperform the market, and what you can do differently
  • How to avoid the psychological traps that destroy returns
  • The critical difference between price and value
  • Real-world examples of investment decisions and what they reveal

This isn't academic theory. It's practical guidance from someone who's done it—and has nothing to sell you except the information in this book.

About Ian Richards

Ian Richards - Author and independent investor

Ian Richards founded and built an accounting software business before selling it in 2013. Like many entrepreneurs who exit their businesses, he suddenly found himself with capital to invest but little knowledge of how to do it effectively.

Rather than hand his money over to financial advisers, Ian decided to become a student of investing. He studied the methods and writings of the world's most successful investors—people like Warren Buffett, Charlie Munger, and Peter Lynch—and combined their wisdom with his own experience of understanding what makes businesses succeed or fail.

Starting as a fledgling investor in 2013, Ian has achieved average annual returns of over 35% by thinking like a business owner rather than following conventional financial advice. His approach is grounded in understanding real businesses, their competitive advantages, and what creates genuine long-term value.

Ian writes from the perspective of someone who has his own money on the line and has learned what actually works—not what sounds good in theory or generates fees for financial professionals.

Where to Buy

Available now on Amazon in paperback ($14.99), hardcover ($19.99), and eBook ($7.99):

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